Marketing4: E-mail marketing techniques

Newsletter

A successful newsletter is a powerful tool of email marketing. It can raise brand awareness, provide updates to the customers about the product. A newsletter can build anticipation within your customer base and by sending them on a regular basis with short and engaging content your brand can be more easily recognised. 
You can enhance your product by summarising and highlighting new or improved features, show behind the scenes efforts that reassures customers (or future customers) of your efforts.

Lead Nurturing Emails

Correctly identifying your buying personas can help you to reach your target audience more effectively and lead nurturing emails could help you achieve a targeted and automated campaign in a timely manner. These emails are providing useful content for your customers in the right moment where they are most likely to commit further to your brand. The purpose of this email strategy is to deepen customer loyalty and to engage with them when they are the most interested in your product.

(Types of email marketing: 10 emails you should be sending - thomasnet)


Types of email marketing: 10 emails you should be sending - thomasnet (no date). Available at: https://blog.thomasnet.com/types-of-email-marketing (Accessed: March 1, 2023).