Affiliate marketing is a type of marketing where business seek out and incentivise affiliates for driving traffic or sales to their products or services. In todays market, especially in video game development it is one of the most effective ways to generate sales and exposure without spending too much on traditional advertising. Frankenfield, J. (2023) 

Ease:
This type of marketing provides affiliates with unique access to the products and incentivises them to advertise it for a commission or flat fee depending on the agreement between affiliate and business.

Audience:
Affiliates/Influencers have their own established audiences and platform online, such as blogs, websites. On these platforms the business can reach a wide audience and target potential customers directly who might fit in their audience.

Cost:
Affiliate marketing can be very cost effective, since in most cases it don't incur up-front costs. Affiliates would get paid when they generate sale. 

Example of Affiliate Marketing:
An example of affiliate marketing in action is the Amazon Associates program. As one of the largest e-commerce companies in the world, Amazon has a vast selection of products for affiliates to promote. Affiliates can create links to specific products or categories on Amazon and earn a commission on any purchases made through those links.

To participate in the Amazon Associates program, affiliates must have a website, blog, or other online platform where they can promote products. Once approved for the program, affiliates can access a wide range of tools and resources to help them promote Amazon products, including banners, text links, and widgets.

Frankenfield, J. (2023) Affiliate marketer: Definition, examples, and how to get started, Investopedia. Investopedia. Available at: https://www.investopedia.com/terms/a/affiliate-marketing.asp (Accessed: March 27, 2023).