Display Media Advertising:

Display media advertising is a marketing strategy that involves placing visual ads on third-party websites and platforms. These ads can be in the form of banners, videos, and interactive media. These posts are strategically placed to capture the attention of the target audience with the aim of driving traffic to the advertisers website. With the use of remarketing techniques display ads can be targeted at users who have previously interacted with the brand, increasing the chances of conversion.

Search Engine Optimisation:

Search Engine Optimisation is the practice of optimizing a website to rank higher in search engine results. By improving the visibility of a website, businesses can attract more traffic and enhance their online presence. This marketing technique involves optimisation of the webpage by the use of keywords and producing high quality content. This method helps create a credible image of the business and could improve user experience while generating more traffic.

Content Marketing:

Content marketing is a marketing strategy that includes the creation and redistribution of relevant content such as articles, infographics, videos, social media posts etc. to drive traffic to the businesses website. Content marketing ties in very well with search engine optimisation since producing and using high quality content can improve search engine results and can help drive more traffic to the company, and establish credibility.

References:

FastSpring (2022) 5 most effective digital marketing techniques, FastSpring. Available at: https://fastspring.com/blog/5-effective-digital-marketing-techniques/ (Accessed: 18 June 2023).

What is display advertising? A beginner’s guide (no date) Mailchimp. Available at: https://mailchimp.com/marketing-glossary/display-ads/#:~:text=Display%20ads%20are%20images%2C%20videos,they%20appear%20on%20the%20web. (Accessed: 18 June 2023).