Viral Marketing

This technique involves creating content that has the potential to rapidly spread across the social media platforms. The key element to this technique is creating a relatable, shareable and compelling content that can be shared. This could be videos, memes, challenges and interactive campaigns. This marketing technique could be used to generate high rates of new audiences by tapping in to current viral trends. (Sprout Social 2023)

Instagram Influencer Marketing:

Businesses that are heavily relying on visual appeal can use social media channels such as Instagram to drive more traffic to their brand. These online platforms such as Instagram are image centred platforms and with some users garnering huge audiences, approaching these users with the promise of sponsorship or financial gain new audiences could quickly become available. Product placements, sponsored posts and giveaways are a few of the many options influencers could use to promote your business and benefit from it at the same time. This technique could help reach new customers in a fast and cost efficient way. (Sprout Social 2023)

Facebook Marketing:

Facebook still is one of the most powerful social media platforms, and that includes marketing. Facebook allows for the creation of business pages, which then can be promoted through Facebook to gain more exposure. There are many marketing tools available built in to Facebook, including targeted advertising, sponsored posts and Messenger marketing. These tools can help businesses reach specific demographics, and boost their visibility. Facebook marketing is another cost effective way to promote a business with many intelligent marketing tools at your disposal, including interactions such as customer service and transactions directly within the platform. (HubSpot 2023)

References:

HubSpot (no date) Facebook marketing: The ultimate guide, HubSpot. Available at: https://www.hubspot.com/facebook-marketing (Accessed: 18 June 2023).

What is influencer marketing: How to develop your strategy (2023) Sprout Social. Available at: https://sproutsocial.com/insights/influencer-marketing/ (Accessed: 18 June 2023).

Barnhart, B. (2023) What is viral marketing (and does it work in 2023)?, Sprout Social. Available at: https://sproutsocial.com/insights/viral-marketing/ (Accessed: 18 June 2023).