The Common Objectives of Digital Marketing

The three most common goals of digital marketing are: 

1. Increasing sales and brand awareness.

Digital marketing can help brands reach higher customer interactions and exposure online, raising brand awareness.  Increasing sales and measuring performance is the top priority of any business. (Ncube, 2021)

     2. Driving website traffic.

By tracking and measuring website traffic the brand and digital marketing approach can be tailored by analytics to perform better with the right user base.

      3. Generating leads and conversions.

Tracking the conversion rate objective with the use of Google Analytics is essential for your digital marketing strategy by creating reports on keywords, locations, traffic sources etc.

Ncube, M. (2021) 5 digital marketing objectives examples for your online strategy - google ads expert: Google Ads Specialist: Adwords freelancer PPC: Adwords consultant, Google Ads Expert | Google Ads Specialist | AdWords Freelancer PPC | AdWords Consultant -. Available at: https://www.mikencube.co.uk/5-digital-marketing-objectives-examples-for-your-onl... (Accessed: February 18, 2023).