The Importance of Digital Marketing

Digital marketing has become the most important component of a business strategy. With an exponential rise of costumer presence online, digital marketing is providing an important outlet for first impressions and customer interactions with the brand.

There are many benefits for digital marketing such as: 

• Wider reach than traditional approaches.
• Measurable results through diagnostics.
• Cost effectiveness.
• Flexibility

(Digital Marketing vs. Traditional Marketing)

With a huge rise in online presence, customers habits has shifted and brand exposure is essential in the online space. The effectiveness of digital marketing can be measured and documented with diagnostics tools and instant feedback  can be tracked with online interactions. It is less expensive than traditional marketing strategies such as: TV, Billboard etc. It has also got the capability to be changed and tailored on the fly as needed. 

Digital Marketing vs. Traditional Marketing (no date) Digital Marketing vs. Traditional Marketing . Available at: https://www.purppledesigns.com/digital-marketing-vs-traditional-marketing-accolade-digital-marketing-viable/.